This year we have received several readers choice awards from local publications. We are humbled and deeply appreciative of the nominations and votes that our customers submitted. We know that it is truly you who make us the best, and we work hard every day to earn your support.
As part of our quest for improvement, Empire has recently installed the most environmentally friendly coffee roaster in the state. We are excited to share our coffee with you and to celebrate our award and we are doing that with new purpose.
Last November after Hurricane Sandy, we opened our new store with our Coffee for a Cause and donated 100% of our sales to the Red Cross for Hurricane relief. It was a great success and now with our own in house coffee roaster, we realize we can do more.
Today we are announcing our PURPOSE line of coffee. We will now on occasion roast coffee for the sole purpose of raising money for local or national charities or disaster relief. We will sell you coffee at a lower price and donate our profits to charity. Drink coffee, do good. How awesome is that? Each coffee will be limited in availability for only a few days each month.
Our first donation has a personal connection, as my uncle has been diagnosed with ALS and we will be donating our sales of our Purpose coffee this month to the ‘Walk to Defeat ALS’ and the Ray’s Warriors team. You can find information about the walk and his team at: http://web.alsa.org/site/TR/Walks/UpstateNewYork?team_id=247353&pg=team&fr_id=9336
This is not a one time thing and its not just personal to us. We know that you or someone you know in this community may also have a cause that you are championing and we want to try to support you as well. Although we can’t contribute to every cause, we do make donations of product throughout the year to non-profits and charities to support events, or raffles, etc. Each month we would like to feature one group for our purpose line of coffee to be sold in our stores for a few days.
If you know of a group that would benefit by partnering with us, please contact me at firstname.lastname@example.org or 401-619-1388 ext 3.